How many leads does a cleaning company need to grow?

At a 25% close rate and $200/month average residential client, adding 20 clients a month takes about 80 qualified leads monthly. That's the volume a steady, geo-targeted ad system is built to produce — referrals alone rarely get there.

Should I target one-off deep cleans or recurring clients?

Recurring. 41% of households use recurring cleaning services, and selling one extra visit to an existing client is 5-7x more profitable than winning a new one. We build offers that convert first cleans into weekly or bi-weekly contracts.

Residential or commercial — which should I advertise for?

Residential scales faster and breaks even sooner; commercial contracts are worth 5-20x a residential client but take longer to land. Most growing companies run both: residential ads for cash flow, commercial outreach for contract value. We structure campaigns for each.

What budget does a cleaning company need?

Most single-market cleaning companies see meaningful results from $1,500-$3,000/month in ad spend — local clicks in this category are affordable, and 62% of bookings now happen online, so a fast booking page does the rest.

Marketing for cleaning companies

Filled Routes. Recurring Clients. Spotless Growth.

Geo-targeted Meta ads and booking-first pages built for how people hire cleaners now — 62% book online. We turn first cleans into weekly contracts, because one extra visit from an existing client is worth 5–7x a new one.

Get My Free Cleaning-Business Audit Recurring Revenue Math

41%of households use recurring cleaning

62%of bookings now happen online

$10M+Meta ad spend managed since 2011

Professional cleaning team in uniform with equipment in a modern home

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What Great Marketing Feels Like — Before & After

Invisible online vs. booked solid. Your work already transforms spaces; your marketing should show it.

Professional cleaner working on a window — dull, unseen version

Professional cleaner working on a window — bright, polished version

Invisible online Booked solid

Sound Familiar?

The Math Every Cleaning Owner Is Fighting

Industry-wide numbers — not your quality. Our job is to change your side of the equation.

Leads needed per month

To add 20 residential clients at a 25% close rate, you need ~80 qualified leads every month. Referrals and yard signs alone don't get there.

1,000s

Death by small cancellations

Clients rarely leave over one disaster — they drift away after small misses and slow replies. No steady lead flow means every drift hurts.

5–20x

Commercial contract value

One office contract is worth 5–20x a residential client — but takes months to land. Most owners have no system running both funnels at once.

Try It Yourself

Your Recurring-Revenue Math

Drag the sliders — see what steady client acquisition actually compounds into.

Recurring clients 40 Average monthly rate per client $200/mo

Monthly recurring revenue$8,000

Annual recurring revenue$96,000

+1 visit/mo upsold to 25% of clients$24,000/yr

Upsells to existing clients are 5–7x more profitable than new acquisition — no ad cost, routes already in place. Our campaigns fill the top of this funnel so the compounding never stalls.

What We Build For You

A Route-Filling System, Not Just Ads

Professional mopping the floor of a commercial space

Geo-Targeted Meta Ads

Residential campaigns inside your service radius for cash flow, commercial angles for contract value — each with its own offer and audience.

Booking-First Landing Pages

62% of cleaning bookings happen online — your page quotes, books, and confirms in one flow, with every booking tracked back to the ad that earned it.

Uniformed cleaning team standing with equipment

Recurring-Offer Strategy

First-clean offers engineered to convert into weekly and bi-weekly plans — because the profit is in visit #12, not visit #1.

Proof, Not Promises

Local Campaigns We've Actually Run

0xROAS sustained 6 months, local services

$0Cost per qualified local lead

0%Client retention across our accounts

"Geo-targeted campaigns with localized messaging booked 200+ qualified leads a month and kept the calendar full through the season — at 60% lower cost per lead than the previous agency."

— Local service company case study · read the full portfolio →

Simple Engagement

Pick Your Pace

Route Builder

For owner-operators filling their first steady routes.

90-day residential campaign sprint
Booking page + tracking included
$1,500–$3,000/mo recommended ad spend
Weekly plain-English reporting

Start With the Audit

Dual-Funnel Growth

For companies running residential cash flow + commercial contracts.

Residential + commercial campaigns in parallel
Recurring-plan offer strategy & creative refresh
Month-to-month after the first 90 days
Real Ads Manager access — your account, always

Build Both Funnels

Cleaning Owner Questions

Asked Before You Ask

How many leads do I actually need to grow?

At a 25% close rate and $200/month average client, adding 20 clients a month takes about 80 qualified leads monthly. That's a system problem, not a hustle problem — and it's exactly what steady geo-targeted campaigns produce.

Should I push one-off deep cleans or recurring plans?

Recurring — 41% of households want it, and an upsold visit to an existing client is 5–7x more profitable than a new acquisition. We design first-clean offers that convert into weekly and bi-weekly contracts.

Residential or commercial?

Residential scales faster; commercial contracts are worth 5–20x more but take longer. Growing companies run both — residential ads for cash flow, commercial campaigns for contract value. We structure each funnel separately.

What budget do I need?

$1,500–$3,000/month in ad spend covers most single-market cleaning companies — local clicks are affordable in this category, and with 62% of bookings online, a fast booking page multiplies every dollar.