Annual member churn
Half of new members quit within six months — most inside the first 90 days. The January spike pays rent; the summer slump takes it back.
Marketing for gyms & fitness studios
Fill Your Floor. Keep Your Members.
Geo-targeted Meta ads, show-up-ready lead capture, and creative that looks like your gym — not a stock-photo template. Built for owners tired of leads that ghost and members who vanish by summer.
$28per qualified local lead (real campaign)
13.5xROAS sustained 6 months, local business
$10M+Meta ad spend managed since 2011
Sound Familiar?
The Math Every Gym Owner Is Fighting
These are industry-wide numbers — not your fault, but they are your problem. Our job is to change your side of the equation.
Cost per new member
That's the US benchmark when campaigns are run loosely. Broad targeting, weak offers, and untested creative keep it at the expensive end.
Budget waster: no follow-up
Ads without a follow-up system are the most common way gyms burn money. Leads go cold in minutes, not days — the system matters as much as the ad.
What We Build For You
A Member Machine, Not Just Ads
Geo-Targeted Meta Ads
Facebook & Instagram campaigns within real driving distance of your gym — targeted by fitness intent, not spray-and-pray.
- Trial & challenge offers engineered to convert
- Off-peak campaigns so you're not living off January
- Win-back campaigns to former members — your cheapest audience
Show-Up-Ready Lead Capture
A fast landing page that books a visit, confirms instantly, and routes the lead to your phone while it's still hot.
- Booking-first pages, not "contact us" dead ends
- Pixel + server-side tracking so every signup is counted
- Lead alerts to your inbox in real time
Fitness Creative That Stops Thumbs
Short-form video, member-style UGC ads, and graphics that look like your community — sweat, energy, and proof.
- Hook-first videos cut for Reels & Stories
- Transformation and community angles that convert
- Fresh variants every few weeks so ads never fatigue
Transparent Owner Reporting
You see cost per lead, cost per joined member, and revenue — not vanity metrics buried in a PDF.
- Weekly plain-English updates
- Real Ads Manager access — your account, always
- Month-to-month after the first 90 days
Proof, Not Promises
Local Campaigns We've Actually Run
0+Qualified local leads in 60 days
$0Cost per qualified lead
0%Booked within 7 days
Geo-targeted local-business campaign from our portfolio — same playbook we run for gyms. See the case studies →
How It Works
From Form to First Members in Weeks
Free Audit
Fill the form below. We review your ads, page, and follow-up flow, then show you where members are leaking out — with numbers.
Offer & Launch
We build the trial offer, landing page, and geo-targeted campaigns. Live in days, not months.
Test & Tighten
Creative and audience testing drops your cost per lead week over week. Losers die fast; winners scale.
Steady Member Flow
Predictable signups all year — including the slow months — with reporting an owner can actually read.
Gym Owner Questions
Asked Before You Ask
What does it cost to acquire a member with ads?
US benchmarks run $80–150 per member. Tight geo-targeting, a strong trial offer, and fast follow-up routinely beat that — our local campaigns have produced qualified leads at $28 each.
Why do my leads never show up?
Leads decay in minutes. Without instant confirmation, a booked slot, and same-day follow-up, they go cold. We build that system with the ads — it's where most gym budgets die.
Can ads fix my churn problem?
Ads fill the funnel; churn is an onboarding problem — most cancellations happen in the first 90 days. We add win-back campaigns to former members and steady off-peak acquisition so you're not living off January.
What budget do I need?
$3,000–$5,000/month in ad spend for a single location. Below $3,000, Meta's algorithm starves and testing stalls — we'll tell you honestly if you should wait.