101 vitamin sales and a 6.7x return on ad spend in 25 days.
That's this month for a European online vitamin store whose Facebook and Instagram ads we run. I'm Sobia Kaleem, founder of CityMint Digital. I've handled Meta ads and social media for pharmaceutical companies, mostly vitamin brands. Health products are one of the strictest ad categories on Facebook and Instagram, so we plan every campaign around Meta's rules first, then test until the ads sell.
5.0/5.0 client rating on Upwork · No long contracts, and you keep full ownership of your ad account.
Is this a fit for you?
We work best with brands that have a real product, clear labels and a website ready to sell.
- You sell vitamins, supplements or other pharmaceutical products
- You can invest at least $1,500 a month in ad spend
- You want sales and qualified leads, not vanity metrics
- Your marketing claims match what's on your label
Why supplement ads get rejected
Meta reviews health ads more closely than almost any other category. Repeated rejections can get an ad account restricted, so we check every ad and landing page before it goes live. These four mistakes cause most rejections:
01Copy that implies it knows the viewer's health.
Low on vitamin D?
Vitamin D3 for the winter months
- Promises to cure or treat a condition
- Before-and-after images for weight or body changes
- A landing page that claims more than the ad does
How it works
- 48 hours
Free ad audit
Within 48 hours you get a short written or video review of your current ads, pages and offer, with the first changes we'd make and any wording Meta is likely to reject.
- 30 days
30-day launch plan
Your products, target customers, budget split and ad creative, planned around Meta's health and supplement ad rules.
- Every week
Launch and report
We launch, test and scale what works. You see results in a shared dashboard and get a clear weekly update.
What's included
Paid ads and your day-to-day social media, handled by one team.
- Meta campaign setup, testing and daily management
- Ad creative: product images, carousels and short videos
- Facebook and Instagram page management with a monthly content calendar
- A policy check on every ad and landing page before launch
- Pixel and conversion tracking set up correctly
- Shared dashboard and weekly reporting
Why brands trust us
Client rating across Sobia's Meta ads projects. Read the reviews on Upwork.
Return on ad spend from our best vitamin campaign this month: about $400 in ads brought in about $5,550 in sales and 82 purchases for a single supplement.
Your ad account, pixel, pages and data stay yours. We work inside your Business Manager.
More results from other brands
These aren't vitamin brands, but it's the same Meta ads work for health and wellness brands, all from 2020.
6.0x return on ad spend
$623 in ads brought in $3,752 in sales and 16 purchases.
6.5x return on ad spend
$797 in ads brought in $5,146 in sales and 18 purchases.
17.4x return on ad spend
$1,673 in ads brought in $29,049 in sales and 194 purchases, at $8.62 each.
Screenshots from Meta Ads Manager, amounts as shown in each ad account. Brand, account and campaign names hidden. Click a screenshot to see it full size.
Hi, I'm Sobia
Meta Ads Specialist · Facebook & Instagram Ads · Social Media Marketing
I founded CityMint Digital to give brands the kind of Meta ads management usually reserved for big companies. Most of my pharmaceutical work has been with vitamin brands, running their Facebook and Instagram ads and their social media pages. You can read client reviews on my Upwork profile.
We're a fully remote team. Calls happen on Google Meet during US business hours, and you'll always deal with me directly.
Get your free ad audit
Tell us a little about your brand. Within 48 hours you'll get a short review of your ads and pages, with the first changes we'd make. No obligation.
Prefer to talk? Book a 15-minute call.
Sobia will send your ad audit within 48 hours. Check your inbox (and spam folder) for our reply.
Questions brands ask
How much do I need to spend on ads?
We recommend at least $1,500 a month in ad spend, paid directly to Meta. Management fees are separate and agreed upfront.
Will my ads get approved?
Nobody can guarantee Meta's decisions, but we write every ad inside its health and supplement rules and check your landing page before launch. If an ad is rejected, we fix it or appeal it.
Can you advertise prescription medicines?
Meta only allows prescription drug ads from certified advertisers. Tell us what you sell and we'll check what's possible before you spend anything.
Is there a long contract?
No. We work month to month. If we're not delivering, you can stop.
Who owns the ad account?
You do. We work inside your Business Manager, so your data and history stay with you.
How fast will I see results?
Sales and leads often start in the first week or two, but the first 30 days are for testing. We scale what works after that and tell you honestly what the numbers show.
Want more sales from Facebook and Instagram next month?
Start with a free audit. If we can't help, we'll tell you.